PROFILE: Hardy Poppinga, vice president of volume and ecosystem marketing, EMEA and India, SAP

Hardy Poppinga, vice president of volume and ecosystem marketing EMEA and India at SAP is steadfast, methodical and relentless when it comes to driving innovation and customer centricity. Victoria Paley reports

Hardy Poppinga, vice president of volume and ecosystem marketing EMEA and India at SAP,  is exactly as you might imagine a successful German businessman – astute, analytical and forward thinking. He’s come well prepared to the interview – having clearly given quite a bit of thought as to what he wants to discuss in advance. Throughout the interview, Poppinga returns time and time again to the theme of progress. He’s got a clear vision of what the B2B marketing industry needs to do to advance itself, and this shapes the way he leads his team.