PROFILE: Neil Morgan, senior director of digital marketing, Adobe

Neil Morgan, senior director of digital marketing at Adobe, is helping the brand align its key business units and communicate this significant shift to a saturated marketplace. Victoria Clarke reports

There are some lucky people out there who always knew what they wanted to do. Neil Morgan, senior director of digital marketing at Adobe, is one of those people. Things did start off a bit unexpectedly, however.

In his high school years, Morgan began to pursue a career in electronics (influenced by his father’s belief it would be the ‘next big thing’), but by his own admission he was pretty poor at maths and physics, and soon came to realise electronics wasn’t for him. By chance, however, he stumbled across economics, which led him on to a business studies degree at university, and through that – into the world of marketing.