PROFILE: Neil Sawyer, head of marketing UK and Ireland at Samsung IT Business

Made in Marketing: Neil Sawyer, head of marketing UK and Ireland at Samsung IT Business, has grown up in the industry to become somewhat of an old hand. Victoria Paley reports

Neil Sawyer, head of marketing UK and Ireland for Samsung IT Business, always wanted to be a marketer. It runs in his blood. As a youngster, Sawyer accompanied his father – a senior executive for over 25 years for the Mars Corporation – around trade shows and exhibitions. Apart from the benefits of free chocolate, Sawyer says, “From an early age I saw the benefits of getting in front of the customer.”