PROFILE: Paul Coxhill, global CMO at WGSN

Paul Coxhill, global CMO at WGSN, talks with Maxine-Laurie Marshall about how his marketing department is using insights and data to its advantage

Walking across the white glass bridge into the WGSN reception area I suddenly felt very conscious of my outfit choice for this interview. The fashion and consumer trend forecasting company is in the business of knowing what looks good.

Thankfully when I sit down with its CMO, Paul Coxhill, he tells me fashion was new to him when he joined WGSN. Excellent. No Devil Wears Prada-style sly digs at my ‘so last season’ shoes.