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PROFILE: Paul Wilson, chief marketing officer, SunGard Financial Systems

Paul Wilson, chief marketing officer at SunGard Financial Systems, is breathing fresh air into video marketing and shining the way for more B2B brands to follow suit. Victoria Clarke reports

The views atop the 40th floor of the Citibank building in London’s Canary Wharf, home to financial software provider SunGard, are magnificent. How anyone with an office up there gets any work done with a view like that is beyond me. Paul Wilson, CMO at SunGard agrees it’s sometimes tricky not to get too distracted and admits he has a short attention span. So how does he stay focused marketing for one of the world’s biggest software giants? Simple, he says “I’m excited about what I do and I like it a lot.”