PROFILE: Peter Richards, director of marketing, GL Noble Denton

Peter Richards, director of marketing at GL Noble Denton, is fired up about communicating the oil and gas company’s new brand proposition. Victoria Clarke reports

GL Noble Denton’s (GLND) London HQ is tucked away in an unassuming side road just a stone’s throw away from the start-up Mecca of Old Street and its so-called Silicon Roundabout. It’s ironic that a traditional professional service provider to the oil and gas industry should find itself neighbours with a load of tech wiz-kids. Still, there’s a lot to be said for heritage and that’s one of the messages Peter Richards, GLND’s director of marketing, is championing in the organisation’s latest campaign. The ‘You are who we are’ campaign taps into the brand’s legacy of a people-based business, highlighting the expertise of its workforce and a deep-rooted global presence.