Roundtable summary: The relationship between sales and marketing
It has taken marketing a long time to get a sense of autonomy and equality with sales, but does increased collaboration mean they’re likely to merge? Joel Harrison, editor-in-chief at B2B Marketing, reports
The relationship between sales and marketing is without doubt one of the key areas that makes B2B distinct as a marketing sector – it’s also potentially one of the key challenges facing marketers.
Below is a summary of some of the key thoughts and conclusions from those in attendance at our roundtable, in partnership with OgilvyOne Business: