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SEARCH: Google's new rules for successful SEO

Google's recent proclamations about alterations to its search engine have divided marketing opinion.

The first announcement was that it will integrate real-time data from over a billion web pages - including status updates from Twitter, Facebook, LinkedIn and blogs in search results - meaning a brand's presence on social networking sites will be magnified like never before.

Status updates - whether positive or negative - mentioning a brand, company and service, will be available to anyone searching for a product or service.