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How would you like it if your competitors replaced all your online ad with theirs? Chances are that you'd be quite annoyed, especially with the company you'd paid to show your ads in the first place.

Surprisingly, this practice is flourishing on the web as some companies are exploiting holes in online advertising infrastructures to put themselves ahead in the game. The process has been dubbed as 'click fraud', where companies end up paying for an inaccurate number of click-throughs from an ad or link.

While the legality is still being argued over, few perpetrators have been prosecuted or sued for it.