Six of the best B2B brands on Twitter
Jessica McGreal reveals the businesses harnessing the power of the 140-character social network
B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, according to the Social Media Examiner.
However, being present doesn’t necessarily mean B2B brands are doing Twitter marketing well. So, to help you excel on this network we’ve searched high and low for the best examples of B2B companies on Twitter. While we were originally searching for a top five, competition was so fierce and so, with a split decision in the judging panel, we decided to include a sixth entry.
These six entries are not just brands acknowledging the importance of being part of the conversation, but pushing their marketing a step further. Whether it’s in terms of regional engagement, CSR or measuring metrics, professionals can learn something new from the profiles below...