The sleepless CEO: Understanding the worries that keep them awake at night
Facebook CEO Mark Zuckerberg’s dog Beast has more than 2.5 million likes on the social network. But what’s the name of your CEO’s dog? Does he or she even have a dog? Or are they more of a cat person? These might appear trivial questions – and they are – but whether you can answer them should shine a light on your relationship with your boss.
For many senior marketers, this relationship isn’t as good as it could be. Recent research from technology and strategy firm Squiz found that just 27% said their marketing team works closely with the CEO, which may explain why more than half also believe board-level management doesn’t understand marketing.
Here's how CMOs can help their CEOs to sleep easy.