SOCIAL MEDIA: Is CRM the next big thing in social media?
We reveal the power of social CRM and why B2B marketers should be utilising it
In April 2009, Forrester released their latest report, Future of the Social Web, which illustrated how social networks and marketers will have to change their strategies going forward.
The report suggests that within approximately two years, social networks will be more powerful than corporate websites and CRM systems - this can be further defined as the 'era of social commerce'. One significant finding that B2B marketers should make sense of and start planning for is social CRM.