SOCIAL MEDIA: How to get video right

There are great opportunities for B2B marketers seeking to leverage the power of video, but there are challenges too. Lucy Fisher reports 

The use of video for marketing is nothing new, but it’s only in recent years that Internet speeds and access to production equipment have made it a viable channel for the majority of business brands. As a result, the amount of video available on the web is growing exponentially. Yet, according to industry experts, we’re still at a relatively early stage in terms of understanding how best to harness the medium effectively for B2B marketing purposes.