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SOCIAL MEDIA: 'Inside-out' versus 'outside-in' marketing

The current economic climate has forced marketers to rethink their approach to communications. We investigate this fundamental shift in marketing techniques

Some are saying the traditional method of 'inside-out' marketing - which involves actively going out to the customers with information about a company and its products - is set to become extinct. 'Outside-in' marketing, on the other hand - which starts with the customer first and creates a route back into the company and its products - is being hailed as the new and revolutionary way forward.