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SOCIAL MEDIA: Making an impact with social media

Conversations about your industry concerning buying decisions are taking place regularly within social media spaces. In order to have an influence over these conversations you need to be active within social media.

However, in order to make an impact, you need to ensure that your voice within these spaces is one that represents value, respect and trust. Many marketers have taken a bold step in entering social media, only to receive a backlash from a community. Others have given up on social media outposts that have already been set up because they have not delivered immediate results.

The following guidelines will assist those already operating in these spaces and help those considering getting their hands dirty: