SOCIAL MEDIA: Measuring the succes of social media
I am certain that many of you reading this article have or will come up against the following questions with regard to social media campaigns: 'how can we measure the value?' or 'where is the ROI in all of this?'
As a marketer, it is not enough to simply hope for the best with social media; you need to be able to quantify results and campaign activity.
You need to be able to justify to upper management that your marketing budget has been well spent.