SOCIAL MEDIA: Protecting your brand against negative buzz

We reveal how B2B marketers can use social media monitoring to avoid negative publicity 

A third of the population has reviewed something online and any one of those reviews can be read by millions of people, according to Andy Sernovitz of Fast Company. This is the power of social media: user-generated comments and conversation that can build or destroy a brand. Ignoring a conversation in social media and not responding effectively could impact your company's bottom line.