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SOCIAL MEDIA: Twitter sings a new tune

Just when B2B marketers are getting a handle on micro-blogging site Twitter, the nascent platform made an announcement that will change the way they interact with it.

In April, Twitter revealed that as part of the first phase of its advertising plan, it will start selling 'Promoted Tweets' to appear at the top of results when users search Twitter. Only one Promoted Tweet will appear per search results page. The second phase of its advertising plan will also allow Promoted Tweets to appear in users' stream of posts.

Twitter is already four years old and has yet to turn a profit - until now. However, eager not to corrode its users' trust in the platform, and brand, Twitter founder, Biz Stone, has said that the new model will not feature traditional adverts and will only contain tweets that 'resonate with users' as part of conversations.