SPEAKER Q&A: Rosa Wilkinson, senior consultant, Dragon Rouge
Why has content marketing become a hot topic over the last 18 months?
Content marketing is naturally attractive because it taps into a number of trends in B2B marketing. It’s a triple win against three goals: the drive for digital presence, the desire to reflect understanding of wider customer needs and concerns and the ability to demonstrate the added value of their brand beyond product and service provision.
Done well, it’s an efficient way to build brand awareness and relevance and bolster a thought leadership position.