SPONSORSHIP: Top female golfer is brand ambassador for Ricoh
Exciting. Ambitious. These are qualities of the world's number three woman golfer, Paula Creamer, that Ricoh hopes to associate with by making her the company's brand ambassador in association with its latest sponsorship of the Ricoh Women's British Open (RWBO). We investigate
"Ricoh is proud to sponsor the Ricoh Women's British Open and to work closely with Paula Creamer, and continues to be inspired by the professionalism and teamwork that makes the tournament possible," says Javier Diez-Aguirre, director of corporate communications at the office and production printing market specialist.
Perhaps taking a page from Tiger Woods' association with Accenture, Ricoh will be making full use of its title sponsorship of the RWBO to unveil its new slogan 'Moving Ideas Forward' to customers and partners. The new approach is part of the company's strategy to raise overall brand awareness in the region and present a consistent brand identity to the market.
Key prospects are primarily Fortune 500 companies in all industries.