Survival of the trustworthy: How to retain your customers' trust and loyalty

Molly Raycraft speaks to the companies winning the race for customer trust, and the newbies who are earning their stripes

Pit a leopard and a zebra against one another, who are you going to back? Most likely the leopard with its established predatory skills. But the zebra might just surprise you; it’s been known to use its stocky figure to charge and defeat those who attack. Similarly, you may believe businesses with an established history are likely to win customer trust and loyalty over relatively new brands, but this might not always be the case.

This feature has been written exclusively for our members. Membership is free and only takes five minutes to complete, giving you access to find out how the following companies keep their customers:

  • AT&T
  • Konica Minolta
  • Microsoft
  • .cloud
  • Hiber
  • Plastic Card Services.