Synergistic and supercharged: What hyper-effective marketing teams have in common

The most successful marketing teams today are interconnected, informed and agile, as Victoria Clarke discovers. Like a lot of business departments, marketing teams are evolving in response to wider organisational demands, as well as those imposed by the end customer. With these changes manifesting themselves in both people and processes, it’s more important than ever to ensure team cohesion so that everything continues to work together like a well-greased engine.

It’s what interchangeable buzzwords like collaborative marketing, connected marketing and, more recently, synergistic marketing all aim to achieve. And with marketing teams becoming increasingly disparate through remote, virtual and multi-disciplinary working, this kind of team dynamic is taking on even greater relevance in 2017.