Taking on the tech vendors: A new breed of marketing agency
Technology is the number one factor driving current transformation in B2B. And to some extent, it has displaced marketing agencies as the purveyors of ‘new’ ideas and innovation. But in the spirit of ‘if you can’t beat them, join them’, many agencies are looking to counteract this shift by becoming tech vendors themselves.
So, which B2B agencies have joined the tech game? What's their motivation and experience, and what insight can they share?
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