Targeted reach through online advertising

Online advertising has come a long way from the days of the evil pop-up ad and is steadily on the rise. Claire Weekes looks at new products offering a more targeted reach in B2B

The amounts that advertisers are spending on online marketing strategies show no signs of slowing. In fact quite the opposite. A recent study carried out by the Internet Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) found that in the first half of 2010, online ad spend in the UK totalled £1967 million – an increase of £209 million year-on-year.