Targeting SMEs: What's it worth?

February 14 2007 was an important date. From then onwards, broadband providers have to by law offer any customer who wishes to migrate to another service a Migration Authorisation Code (MAC) within five days.

This is not good news for the broadband providers, some of whom have allegedly made it quite difficult for disgruntled customers to leave, as it moves the telecoms industry one step closer to the situation we already see in the energy market, wherein canny customers are able to switch regularly from one provider to another in order to get the best deal available.