TECHNOLOGY: Address management software
According to research from Royal Mail, 51 per cent of companies have terminated a contract or a business relationship because they have received wrongly addressed mail. We reveal how marketers can avoid this through address management software
Most people have had mail that contains spelling or factual errors in the address, and while we may not always go so far as to terminate the contract, we have all thought that little bit less of the sender. This is mail that is only slightly wrong. It's impossible to tell how much sent mail is so poorly addressed that it never reaches the recipient.