TECHNOLOGY: CRM in moderation

We look at the advantages and disadvantages of CRM

Alcohol, in moderation is good for you, but too much fixes nothing. Equally Customer Relationship Management (CRM) solutions are fantastic at solving specific business issues, just don't expect them to fix everything. Certainly don't fall for the line that XYZ CRM solution from ABC Ltd will increase your business by 25 per cent and reduce your marketing costs by half.