TECHNOLOGY: Exploiting modern marketing
We reveal how SMEs can harness the power of marketing technology
According to Philippe Bernard, executive VP for Orange Business, "SMEs represent around 70 per cent of the B2B market. What is more, on average their revenue is growing about three per cent faster than that of larger companies." It is little surprise then, that technology companies are so keen to market their solutions to SMEs. There is a baffling array of technology solutions for every problem a B2B marketer has ever had and there are just as many for problems they never had.