TECHNOLOGY: LeadVision briefing by DotMailer
Name of solution: LeadVision
Name of vendor: DotMailer
Solution website: www.dotmailer.com/leadvision
What does it do?
LeadVision enables users to identify by company name who has visited its website, which pages visitors viewed and where they exited. Its reports give B2B marketers and sales teams the opportunity to target follow-up sales messages based on the pages, offers, contents and products site visitors viewed.
Anonymous website visitors who fail to engage with the brand can now be turned into active leads thanks to the comprehensive company and contact information that the system provides. All information is collated in customisable lead generator reports either on screen or via email, which are easy to read and action.