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TECHNOLOGY: Planning campaign management

Top project management tips for B2B marketers

The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A project management solution can keep marketers on top of ever-changing details and smooth the way for a successful campaign.

Project management, which used to be viewed as a discipline in its own right, has become an essential skill dispersed throughout the workforce.

Earlier this year a YouGov survey commissioned by Microsoft revealed that 40 per cent of UK professionals are now expected to manage complex projects as a part of their daily work, despite this function not being reflected in their job title.