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TECHNOLOGY Q&A: Steve Lamb, technology PR manager, Microsoft

What do you most enjoy about your job?
Defining the communications strategy to share how new products and technologies can help transform businesses.

Which B2B brand do you most admire?
IBM - it uses clear, concise messaging to inspire the audience. Its campaigns are light on detail, yet focus on the issue at hand.

Whose job would you like most?
Ray Ozzie's - he's chief software architect at Microsoft, and he took over the role from Bill Gates. The role encompasses the vision, leadership and ability to have a positive impact on the way individuals work together. It has the scope to shape the technology and business landscape.