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TECHNOLOGY: Referrals

Referrals are the most popular source of information on new business software systems, according to new research by Business Application Software Developers Association (BASDA).

Recommendations were nominated by 65 per cent of respondents to a recent survey by the association, substantially ahead of exhibitions (27 per cent) and software reviews (21 per cent).

In terms of purchasing decisions, however, software reviews proved most important, cited by 53 per cent of respondents surveyed.