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TECHNOLOGY: Social mobility

I would like to throw a little mobile marketing into the social media mix this month. After all, simple Darwinism applied to business thinking has proven how important it is to strive to keep ahead of the curve.

We should not ignore the impact that smartphones and social media are having on our lives. I for one probably use my smartphone more for web browsing, social networking, blogging and email beyond the workplace than I use my laptop.