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TECHNOLOGY: Tech brands

The evolution of branding, the impact of commoditisation and the relationship between marketing and sales were the predominant themes to emerge from the first B2B Marketing Industry Roundtable event in collaboration with Wilson Harvey.

The event was organised to gauge the views of senior marketing decision makers in the IT sector of current trends and themes in technology marketing, and providing an insight of how the future may evolve. This is meant to provide readers with a snapshot of broad discussions.