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TECHNOLOGY: Virtual exhibitions

New technology is increasingly impacting the B2B sector, with virtual platforms breaking out of their gaming cul-de-sac with the commercialisation of spaces such as Second Life.

The B2B market is focusing in particular on virtual tradeshow technology, with events in all sectors ranging from IT to education and every different kind of event from virtual job fairs to virtual symposiums.

But is this platform a fad that will fade quickly, or a new tool all B2B organisations should embrace? Ben Harris, founder and MD of New Brand Vision Group thinks they are a bit of both.