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 Long before the advent of YouTube and MySpace, Internet pioneers were devising ways in which online technology could be used to make communication in the corporate arena a more convenient affair.

In the late 90s webcasting was developed in the US to enable online meetings. This groundbreaking technology now underpins many other applications, of which the webinar is one. Once almost exclusively the domain of the large corporate, webinars are now becoming mainstream.

  Rachel Lane, Netviewer“For a long time, SMEs were priced out of the market and didn't consider webinars as part of their marketing strategy,” says Rachel Lane, MD of web collaboration specialist, Netviewer UK. “Yet these days, webinars are available and affordable to all.”