TECHNOLOGY: Website management
Increasingly the responsibility of a company's website is falling to the marketing department, with issues of branding, content, promotions and news all sitting within their control. However, much of the time this is complicated by the fact that the IT department actually 'owns' the website and without it the information would not appear there at all.
The gap between the people who generate the information and those who deliver it to the website can cause significant problems. For the majority of businesses, changes on a website can only be carried out by people with the necessary technical skills Java, HTML, and so on yet this presents two difficulties:
It increases the workload of the technical team by giving them routine copy-editing tasks to complete.