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Telemarketing is growing in importance

B2B Marketing’s annual telemarketing survey, sponsored by The Telemarketing Company, captures the views of client-side marketers – the people who are tasked with delivering opportunities for their colleagues in sales and who live or die by ROI. 

Early in 2012 both Circle Research’s B2B barometer and B2B Marketing’s lead generation survey confirmed that telemarketing was rated as a ‘top three’ lead generation channel for both quality and quantity. A year or so on, the position hasn’t changed, with the vast majority of respondents saying telemarketing is either an important or critical part of their marketing activity, and the majority having increased their telemarketing activity over the last year.