Three minutes with: James Frost, CMO at Worldpay
James Frost, CMO of Worldpay, reveals how to balance short-term sales-led goals with longer-term marketing goals
Tell us a little bit about what you do
I’m responsible for marketing and product strategy for the UK business at Worldpay. So that’s how we talk to our customers but also how we develop products and services to better serve them in the future.