TOP 60 B2B AGENCIES: League table analysis
B2B agencies are demonstrating impressive growth as the economy warms up, suggesting the sector is going from strength to strength. Joel Harrison reports
The good times have returned to the B2B agency sector in the last 12 months, with an average increase in gross income of a whopping 27 per cent, according to B2B Marketing’s annual Agencies Benchmarking Report. This impressive figure is just three per cent off the all time high of 30 per cent recorded in 2007 – the height of the credit crunch – when only 40 agencies responded. This year, our League Table runs to an unprecedented top 60 of agencies – it almost reached a top 70, but we fell just a few short – demonstrating the confidence, dynamism and vibrancy of the B2B sector.