Top tips for content marketing success


Nic Shaw, editor-in-chief at Waggener Edstrom, offers some top tips to content marketing success...
1. Have a content strategy
Having a long-term content strategy is vital. Individual campaigns can be successful but if you don’t follow up with more content your audience will wither. Keep drip-feeding nuggets of content between the larger pushes. Effective measurement is crucial too.
2. Resist the hard sell
It is more about establishing your brand as a trusted source of useful information. That said, do include calls-to-action and deliver content for every step of the sales journey.
3. Tailor your content
Don’t try and target everyone all the time; tailor your content to specific audiences. Research your audience and deliver the content through the channels they already use (and are most appropriate – Facebook and Twitter sometimes aren’t the right choice for B2B).
4. Repurpose content


Nic Shaw, editor-in-chief at Waggener Edstrom, offers some top tips to content marketing success...
1. Have a content strategy
Having a long-term content strategy is vital. Individual campaigns can be successful but if you don’t follow up with more content your audience will wither. Keep drip-feeding nuggets of content between the larger pushes. Effective measurement is crucial too.
2. Resist the hard sell
It is more about establishing your brand as a trusted source of useful information. That said, do include calls-to-action and deliver content for every step of the sales journey.
3. Tailor your content
Don’t try and target everyone all the time; tailor your content to specific audiences. Research your audience and deliver the content through the channels they already use (and are most appropriate – Facebook and Twitter sometimes aren’t the right choice for B2B).
4. Repurpose content


Nic Shaw, editor-in-chief at Waggener Edstrom, offers some top tips to content marketing success...
1. Have a content strategy
Having a long-term content strategy is vital. Individual campaigns can be successful but if you don’t follow up with more content your audience will wither. Keep drip-feeding nuggets of content between the larger pushes. Effective measurement is crucial too.
2. Resist the hard sell
It is more about establishing your brand as a trusted source of useful information. That said, do include calls-to-action and deliver content for every step of the sales journey.
3. Tailor your content
Don’t try and target everyone all the time; tailor your content to specific audiences. Research your audience and deliver the content through the channels they already use (and are most appropriate – Facebook and Twitter sometimes aren’t the right choice for B2B).
4. Repurpose content