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TRAINING: Certifiable benefits

I joined Ryder in 2004 to head up the newly-formed customer development centre team with the challenge of setting up a call centre to handle lead generation, account management and incoming vehicle rental enquires. Ryder operates more than 13,000 vans and trucks in the UK providing rental, contract hire, fleet management and supply chain solutions to a wide range of businesses and so the opportunities to mix customer relations activities with marketing campaigns were both many and varied.

Once the call centre was established and running smoothly, I was asked by Robin White, Ryder's marketing director for Europe, if I could become more involved with direct marketing campaigns being run by the company. Needless to say, this was a great opportunity to expand my horizons so I jumped at the chance.

As my role developed, I was asked to look at handling DM campaigns to support the benefits of commercial vehicle contract hire, which led me to think seriously about my own personal development and I realised that acquiring a formal qualification would be beneficial.