Tried & tested: Social media tracking

Tracking your business' exposure on the myriad of social networking services that are now available is vital to protect your brand. Dave Howell assesses four of the leading packages

Initial set-up is designed to be fast and intuitive. Once you have decided on the components of your topic profile, you can begin to use the dashboard and its widgets to drill down into the data and act on the information.

We liked the ability to create customised widgets, which could be useful for tracking highly focused information.