Is Twitter losing its social media mojo?
With staff redundancies, seemingly constant tinkering with the key product and volatile performance on the stock exchange, is there cause for concern in the Twittersphere? Will Green investigates whether Twitter is really in trouble
It’s the abiding problem of the online age, and one that is far from being solved. Having millions of people using your product or service – or watching your video or listening to your music and so on – is no guarantee that you’re making money. What the internet gives in terms of accessibility and reach, it takes away in terms of the ability to monetise. The issues facing social media giant Twitter are a stark reminder of this fact.