Visual marketing in the digital age

Visual imagary is swift becoming an online lingua franca. Suzy Bashford investigates its impact on the B2B world – and finds out how savvy marketers can benefit

A friend’s teenage daughter sent me a text recently made up entirely of emojis. As a woman who is (ahem) not a ‘digital native’, it took me a while to decipher, but I managed. This experience hit home to me how radically language is changing, fuelled by millennials who think and communicate in a fundamentally new way.