Web of wonder

By briefly charting the history of the corporate website it’s possible to gain an insight in to where we might be heading. Alex Aspinall reports

Such is the speed of digital progress that regardless of when you first logged on – before the dotcom boom of the 90s or even as recently as last year – it’s a guarantee the online experiences you’re encountering will have changed measurably. ‘Game changing’ developments seem 10-a-penny these days and our desire for ever slicker web experiences knows no bounds.

But where are we heading? What is the purpose of the corporate website in this rapidly approaching future? And what tactics should we employ to ensure continued web success? These were the questions dominating a thought-provoking seminar hosted by digital agency Purestone last month.