What B2B marketers need to know about artificial intelligence (AI)

Artificial intelligence (AI) is the biggest technology marketing story of 2017. But outside of a select few, there’s still a lot of confusion surrounding the topic.

2016 was the year artificial intelligence came of age – before it was science fiction, now it’s becoming ubiquitous. Siri, the voice that lives in our pockets, is a product of AI; films recommended to us on Netflix are brought to our consciousness by AI; even food we order from Just Eat is delivered through a process involving AI. Now customer insights can be driven by it. 

And yet, other than a select few, how many marketers in the B2B industry can confidently say they know much about it? If you are one of those few, please bear with this brief overview.