What B2B marketers need to know about millennials

B2B researchers are younger than ever – and their influence over purchase decisions is on the rise. Will Green investigates what the age of the millennials means for marketers

Research unveiled by Google at last month’s iProspect Enterprise launch event provided a startling wake-up call to B2B marketers. The age of the millennial has arrived in a hurry and is asserting its influence over whole businesses, right up to the c-suite.