What marketers can learn from history's greatest leaders

What makes a leader great, not just good? And what can marketers learn from history's finest, asks Suzy Bashford

To inspire you on your leadership mission, we’ve compiled a feature full of great leaders throughout history. These are not necessarily all the usual suspects you’ll often find in business text books, but purposely more left field suggestions to get you thinking differently. All, however, possess at least one key strength that will get you ahead in today’s complex, multi-disciplined, collaborative business environment.