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What you need to know about the IDM and DMA merger

Ready, set, go: A new start for direct marketing. Will Green investigates what the IDM and DMA merger means for the industry

After three decades of separately pursuing the goal of professionalising and supporting the direct marketing industry, the two organisations most involved in this process have merged.

The Direct Marketing Association (DMA) and the Institute of Direct and Digital Marketing (IDM), last month announced that they have formed a single group, which aims to promote the highest standards and professionalism for a £14.2 billion industry with a workforce of over 530,000.